Eddie Wright Wins More National Recognition
In the national automotive online �Ewards� announced in December Scunthorpe�s long established car supermarket Eddie Wright was short-listed and highly commended behind overall winner Tesco; to come so close behind such a major national brand says much for the quality of experience customers receive when they visit Eddie Wright�s website.
Like Tesco, customers can also opt to visit the showroom as well as discovering their ideal car online. Where Tesco are unable to offer a part exchange facility or on site servicing, full preparation or valet of their vehicles inside and out Eddie Wright customers can be assured that every part of the car buying and ownership process can be undertaken all under the one roof. It is all part of the total support approach that is central to Eddie Wright�s philosophy.
"We were absolutely delighted to hear we had received such high recognition,� Reflects Jane Wright, Managing Director of the business founded by her grandfather and still very much a family run business. �Having been part of the Lincolnshire scenery for such a long time it would have been all too easy for us to have lost focus, but this recognition demonstrates that whether it is online or face to face we are very much in touch with the needs of today�s customers, and very much part of the local motor retailing landscape".
The Ewards are run each year by automotive journal Car Dealer and reflect the view of senior motor industry professionals assessing the increasingly important web presence of motor retailers nationwide. The Eddie Wright website was recognised for the quality, clarity and depth of information provided to customers, delivered in a bright, transparent and colourful manner.
Jane concludes:
"Increasingly, customers are using the web to find their new car and we have embraced this alongside our car supermarket business. Customers can search for their ideal car and discover just what great value our cars can be, and perhaps more importantly discover information about us, our values, involvement in the local community and our absolute commitment to customer care. We are a local business, view ourselves as part of the local community and plan to be for many years ahead, both online and in the showroom".
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